The brief I have been given is Speaking of the Spiritual.
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| Page 1 of the brief |
The brief is as follows:
'Design a service, product, environment, or communications campaign that addresses spiritual needs in contemporary contexts.'
In this form, this sounds both simple, and complex at the same time.
The required outcome leaves a very broad horizon to finish on. There are many ways this brief could be answered.
However, where the issue lies is this:
What is Spiritual?
What does spiritual mean? Who defines what spirituality is? Where can it be found?
This is going to be the start point of my research.