Tuesday, 16 October 2012

RSA

The RSA Student Design Awards scheme has run for 88 years, and gives all young student designers a chance to answer briefs which relate to real life problems or situations, offering the chance to design a product, idea or concept which can help in the real world.

The website can be found here: http://www.thersa.org/

RSA Homepage
According to the website, the responses to the briefs are judged based on six criteria: social and/or environmental benefit, research, design thinking, commercial awareness, execution and 'magic'. The weighting of these criteria changes depending on the brief, so I will need to look into my selected brief to see what criteria I must meet to respond to the brief properly.

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