The Brief

The brief I have been given is Speaking of the Spiritual.

Page 1 of the brief

The full brief can be found at: http://www.thersa.org/__data/assets/pdf_file/0006/706767/RSASDA2012-13_SpeakingOftheSpiritual.pdf

The brief is as follows:

'Design a service, product, environment, or communications campaign that addresses spiritual needs in contemporary contexts.'

In this form, this sounds both simple, and complex at the same time.

The required outcome leaves a very broad horizon to finish on. There are many ways this brief could be answered.

However, where the issue lies is this:

What is Spiritual?

What does spiritual mean? Who defines what spirituality is? Where can it be found?

This is going to be the start point of my research.